SEO Strategy. No Fluff.
Local SEO strategy, GEO insights, and technical tips for Las Vegas businesses — written by Stephen, tested in the field.
Local SEOFeatured reading
Reno Pest Control SEO: Which Service Pages Come First?
Which pest control service pages should a Reno company build first? Score each service, write each page to answer the searcher's worry and track which pages bring inquiries.
Local SEOMed Spa SEO in Reno, NV: 5 Moments That Win Bookings
Five moments decide whether a Reno search becomes a booked consultation: the search, the profile comparison, the treatment page, the booking step and the review.
Local SEOLocal Keyword Research: A Free Step-by-Step Workflow
A free workflow for finding the searches local customers use and matching each one to the right page, using Search Console, your Business Profile and autocomplete.
Local SEOMonthly SEO Report: What a Good One Should Include
What a good monthly SEO report includes, which numbers matter, and what to ask when they dip. An owner's guide with a sample layout.
Local SEOMulti-Location SEO: How to Get Every Location Found
Give every eligible location its own profile, page and reviews without duplicate pages. A practical order of work for owners with 2-10 locations.
GEO / AI SearchGEO vs SEO: What Local Business Owners Actually Need to Know
GEO and SEO share most of the same foundation. Here's what changes with AI search, how AEO fits in, and where a local business should spend first.
GEO / AI SearchWhat Is llms.txt? A Plain-English Guide for Business Owners
llms.txt is a short Markdown file that gives AI tools a summary of your site. Here's what it does, what Google says about it, and how to add one on Next.js or WordPress.
Local SEOAuto Body Shop SEO in Sparks, NV: 6 Mistakes That Cost Calls
Six fixable SEO mistakes that keep Sparks auto body shops out of the map results, from keyword-stuffed profile names to the wrong way to ask for reviews, and what to do instead.
Local SEOChiropractor SEO in Reno, NV: A Practical Checklist for Getting Found
A step-by-step local SEO checklist for Reno chiropractors: Google Business Profile, reviews, service pages, local mentions and AI search, based on Google's own guidelines.
Plumber SEO in Carson City, NV: How Local Plumbers Can Rank Higher and Win More Jobs
Carson City is small enough that a handful of plumbing companies can dominate the local pack, and large enough that search traffic is real money. Here is how to be one of the companies that shows up first.
Accountant SEO in Reno, NV: How Local Firms Can Rank Higher and Win More Clients
Reno's small-business formation boom is creating a surge of bookkeeping, payroll, and tax-prep demand. See the four SEO fundamentals that decide which local accountant gets the consultation call.
Electrician SEO in Fernley, NV: How Local Contractors Can Rank Higher and Win More Jobs
Fernley's warehouse boom and new subdivisions are creating a surge of panel upgrades, EV charger installs, and emergency calls. See the four SEO fundamentals that decide which local electrician gets the job.
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