Terms & Conditions

Version: OPS-232-FETCH-B-v1. For eligible new Orders accepted on or after October 25, 2026.

8. Results and the 90-day SEO progress guarantee

SEO and digital marketing results depend on search-platform changes, competitors and market conditions. We do not promise a particular search position, Maps placement, AI citation, traffic total, sales revenue or return on investment. Our express 90-day SEO progress guarantee below requires the stated continuation of services without a HuskyTail plan fee if neither defined target is met. Meeting either target satisfies the guarantee; it does not promise improvement in both. Other forecasts and timelines are estimates. This guarantee is not excluded by this paragraph or Sections 9 and 10, and its service obligations, fee waivers and related refunds are not reduced by the liability cap. Sections 2 and 14 do not permit us to withdraw or reduce an accepted guarantee. Other rights and remedies under the client agreement and applicable law remain available.

90-day SEO progress guarantee

1. Coverage and acceptance. This guarantee applies nationwide to a new direct Growth or Authority SEO campaign whose signed Order includes these terms and identifies its business, website, covered services and target market. We include it before signature in every Order offered under this advertised guarantee. It applies once to the initial campaign, not on each renewal, plan change or restart. Existing engagements, Starter, hosting-only services, standalone website work, reseller services and other products are not automatically enrolled. You must remain on Growth or Authority through the initial review and pay undisputed amounts properly due under your agreement; waived fees are never amounts due. This guarantee creates no minimum term or additional cancellation charge.

2. Baseline, preparation and day 1. The baseline is the 28 consecutive complete calendar days immediately before the scheduled campaign day 1, measured in America/Los_Angeles time. Before baseline collection, we agree in writing on the fixed measurement methods, sources, settings and keyword instances. Before day 1, we agree in writing on the baseline dates, target formulas, required access and approvals, scheduled kickoff and review dates, and the sealing and correction rules in this paragraph. The exact baseline values and resulting numerical targets are confirmed after the baseline closes, as expressly provided below. Historical data may be used only if complete and comparable under the same definitions and settings. Missing history is not a zero baseline. If a valid baseline must first be collected, we disclose the preparation period before signature and collect the full baseline before day 1.

The baseline closes at 00:00 at the start of day 1 in America/Los_Angeles time (the cutoff). Its initial values are calculated from the sealed cutoff export of qualifying baseline records available by that instant. We preserve the cutoff, the actual collection and seal timestamps, source records and export version; the cutoff date is not a representation that retrieval or file creation took no time. A later-received record is identified as a correction, not silently included as if available at the cutoff. Only events or observations attributable to the baseline period under the fixed measurement rules may affect its values. Post-cutoff events or observations cannot become baseline data merely because their delivery is late.

Ordinary late-data corrections are permitted for 48 elapsed hours after the cutoff. We preserve the initial export and an append-only correction record identifying the affected source record, event or observation time, first receipt time, reason, old and new values, resulting targets and completeness assessment. All qualifying records received within that period must be treated consistently, whether favorable or unfavorable to either party; we do not choose among versions according to their results. The corrected baseline and targets are computed under the same fixed rules. There is no change to the baseline dates, keywords, denominator, attribution rule or target formulas. The record is available on request under paragraph 5; material corrections requiring direct communication are handled as stated there.

After the 48-hour cutoff, ordinary later-delivered data do not reopen the baseline. A known calculation error, misclassified record, falsified record or other material defect is nevertheless investigated and corrected transparently, with every version retained. A cutoff cannot make unreliable evidence valid. Such a repair cannot manufacture a pass, remove accrued fee waivers or refunds, create retroactive charges, or silently amend agreed measurement rules. If reliability or completeness cannot be established under those rules, the affected metric remains unprovable; missing evidence is never imputed as zero or removed from the fixed denominator.

After the baseline closes, we supply the sealed initial baseline values, numerical targets, version and correction deadline and obtain your written acceptance on day 1 before campaign optimization begins or an SEO plan fee is collected. Acceptance identifies the disclosed correction process; it does not certify that no late data will arrive or permit an undisclosed change in method. Required access, approvals, lawful tracking and complete initial baseline evidence for both metrics must be ready at acceptance. The correction period does not authorize activation with known missing baseline evidence. If complete initial values and written acceptance are not obtained during that Pacific calendar day, the scheduled start is not activated: we agree new dates and a corresponding immediately preceding 28-day baseline. We do not backdate acceptance or infer it from silence. Once activated, a later evidence defect is handled under these terms, not by retroactively cancelling the guarantee or resetting its clock.

For an activated campaign, day 1 counts from its opening Pacific midnight even when written acceptance occurs later that day. This expressly replaces any requirement that the exact baseline values and written kickoff be completed before that full day starts. An audit request, booking or signature alone does not start the 90 days. We confirm the exact dates and cannot delay kickoff through our own inaction to avoid the guarantee.

We charge no SEO plan fee for a baseline-only waiting period. Any separately agreed services during preparation are payable only as expressly stated in the Order. The first 28-day plan billing cycle is anchored to activated campaign day 1, rather than an earlier signature date. No plan fee is collected before written acceptance. If acceptance occurs after day 1's opening midnight, the whole of day 1 is waived and the first cycle's plan charge is reduced by one twenty-eighth of its recurring fee; later cycles retain the every-four-weeks cadence. We do not charge retrospectively for preparation or pre-acceptance time. A prematurely collected plan fee is refunded within 14 calendar days of discovery. This paragraph overrides contrary signature-date or readiness billing language for this guarantee. Measurement days and billing cycles are distinct.

If readiness is not complete within 14 calendar days after signing, we identify the missing items, responsible party and proposed date in writing; you may cancel the unstarted campaign without an SEO plan charge or approve a dated preparation plan.

The campaign timezone is America/Los_Angeles (Pacific time, observing daylight-saving changes). A calendar day starts at local midnight, inclusive, and ends at the next local midnight, exclusive. The same local-day boundaries apply to both metrics, every baseline and review window, and the guarantee calendar. A day remains one equally weighted calendar day when daylight saving makes it 23 or 25 hours long.

3. Ranking target. We measure the average capped Google organic ranking score of the fixed non-branded core keyword instances for your agreed services and market, approved in the measurement schedule before baseline collection. Each instance fixes the query, location, language, device, Google search setting and your covered website's registrable domain, recorded in the written measurement schedule before baseline collection. Any page on that same registrable domain, including its www and other subdomains, counts as a client-site match. The test is not limited to a selected landing page, exact URL or one subdomain. This domain and matching rule remain the same in baseline and review. The measurement depth is fixed in advance at the first 30 Google organic results for every instance and every window. We use the same tracker, instances, scoring rule and daily collection rule in baseline and review. Every instance and complete day has equal weight.

For a verified complete capture of the first 30 Google organic results, the observation's score is the best (lowest-numbered) verified organic position from 1 through 30 occupied by any page on your covered website under that domain rule. If more than one client page appears, only the best position supplies the one score for that keyword instance; the other pages do not add observations or change the denominator. If no client-site page appears within that verified complete top-30 capture, the observation is assigned the declared fixed score of 31. Google Business Profile, Maps and local-pack placements do not count toward this ranking test. Listings on third-party domains, including directories, social networks and review sites, do not count as client-site matches, even when they describe your business. Third-party organic results retain their positions in the complete capture; we do not remove them or renumber results. These rank exclusions do not change paragraph 4's separate qualified-lead rule, which includes qualifying unpaid Google Business Profile inquiries. The score of 31 is a contractual capped score for no client-site page being found in the top 30, not a claim that your website actually ranks 31st or proof of its position beyond the captured results. Movement outside the top 30 remains scored at 31; entry into the top 30 can therefore produce measurable improvement. We disclose and fix the covered domain, all-page matching rule, rank exclusions and capped scoring before baseline collection and before you accept the guarantee; they apply equally to baseline and review and cannot be introduced retrospectively after results are known.

A capture with fewer than 30 verified usable organic rows cannot prove absence from the top 30 and is MISSING for that observation; no score of 31 is assigned. Thirty returned rows alone do not prove completeness: the evidence must establish the first 30 organic positions under the agreed settings. A failed, pending, incomplete, conflicting or otherwise unverified reading is also MISSING. We never convert missing evidence into 31, 101 or zero. Every agreed instance and day remains in the fixed required denominator of the number of agreed instances multiplied by 28. If any required observation is MISSING, no complete ranking mean or ranking pass can be established for that window. We do not average only the available readings, exclude an instance or day, carry forward a value or substitute another depth. Only a complete window is scored by summing its daily scores, including all validly assigned scores of 31, and dividing by that fixed denominator.

The 30-row floor is a readiness check on real data; a below-30 capture remains MISSING, never an exclusion of its keyword or day. A separately proven qualified-lead target can still satisfy the guarantee.

For each fixed keyword instance and each complete calendar day, we use the last recorded Nightwatch observation by its verified observation timestamp, irrespective of its ranking. Timestamps must include an explicit UTC offset and are compared as instants before assignment to the campaign's local calendar day. Exact duplicate records count once. If distinct records at the latest timestamp conflict, that day's reading is missing. If the latest observation is invalid or unconfirmed, we do not substitute an earlier valid observation. A day without an observation is missing. An invalid or offset-free timestamp that prevents reliable day assignment remains an unresolved evidence gap; it is not silently discarded. We retain the source records and selection reasons.

The ranking target passes when the baseline capped-score mean minus the review capped-score mean is at least 3, using unrounded values. This measures the declared capped Google organic ranking score, not Maps, local-pack rankings, AI citations, a blended visibility score or Search Console's impression-weighted average position. We cannot replace keywords or settings after baseline to manufacture success. The measurement sample does not limit the SEO work included in your plan.

4. Qualified search leads: what counts. A qualified search lead is a unique, genuine inquiry from a new prospective customer about a covered service within the agreed market, supported by a delivered form or booking, or an actual telephone conversation, and usable contact details or other reliable evidence that the conversation occurred with the prospect. For this guarantee, 'search' means Google organic search plus the covered Google Business Profile's unpaid Search or Maps contact paths. The inquiry must reach intake and be attributable under the fixed rule below to one of those sources. Google organic search includes branded and non-branded organic searches; spam and duplicate inquiries do not qualify. Other search engines, AI assistants and paid search are not counted.

We count the prospect's first qualifying new-business inquiry once, at its recorded time, across all forms, calls and bookings and across all covered locations. A later contact, second form, repeat booking, repeat call or another contact for the same buying inquiry is not a new lead. A prospect first recorded before the review window cannot be counted again in that window. Existing or former customers and their service, renewal, repeat-purchase or upsell inquiries are excluded, as are spam, bots, solicitations, vendors, job applicants, internal or agency tests, wrong numbers, unsupported inquiries outside the covered service/market, duplicate contacts, paid-ad or Local Services Ads leads, and referrals without the required Google-origin evidence. A legitimate qualified prospect is not excluded merely because no sale is closed, the client does not respond, or the prospect ultimately declines.

A GBP call-button click, GBP website click, direction click or request, impression, site visit, form start, undelivered form, unanswered call without sufficient qualifying inquiry evidence, or unverified analytics conversion is not by itself a qualified lead. A GBP-sourced lead counts only when it reaches intake as a qualifying delivered form, booking, telephone conversation, callback request or voicemail, with the attribution evidence below. A GBP website click may supply source evidence for a later qualifying inquiry, but the click itself is never a lead. Aggregate GBP performance totals are not qualified-lead counts and may include Ads; paid-ad and Local Services Ads inquiries remain excluded. A delivered callback request or voicemail may count if the same qualification, contact and attribution evidence exists; recording is not required.

Attribution and tracking. For a form or booking, the qualifying submission must preserve evidence of a Google-organic session or tagged covered-profile visit through the actual delivery/booking record. Website calls must have session-linked source evidence from the agreed lawful call-tracking system; covered-profile calls must have a dedicated attributable contact path and qualification evidence. For a path containing more than one channel, use the most recent evidenced non-direct marketing touch within 30 calendar days before the first qualifying inquiry. A later evidenced paid, referral, social or other non-eligible touch disqualifies Google attribution; a direct return alone does not overwrite an evidenced eligible touch within that window. No unsupported source is inferred from the absence of a paid tag. Missing path or source evidence is unresolved, not automatically Google organic. The same rule and lookback apply to baseline and review. The schedule fixes the technical method and covered profiles; it cannot change this attribution rule after results are known.

The authorized intake system keeps an inquiry ID and timestamp, prospect identity/reference, first-inquiry date, source evidence, service/market qualification and exclusion/deduplication reason. Counts are reconciled across forms, calls and bookings using CRM IDs or normalized contact records with manual resolution where needed. Reports contain counts and restricted-record references, not sensitive inquiry content. No call recording, optional cookie acceptance, PHI or sensitive details in analytics are required. Unknown qualification or source is resolved from lawful records or identified as a measurement gap; it is never converted into a convenient zero.

Lead target. Let B be the verified baseline count. The review count must be at least B + max(1, ceil(B × 0.10)). The required increase is 10% of B rounded up to a whole lead, with a minimum increase of one. A genuinely recorded B of zero requires at least one lead; absent records do not establish zero. For illustration only: 0 → 1, 5 → 6, 10 → 11 and 25 → 28 pass. These examples are not client results.

5. Review windows, either-target success and evidence. Without a valid pause, the initial review window is calendar days 63–90 of the campaign. If the initial clock is validly paused under paragraph 6, the review is the 28 consecutive complete calendar days ending on the adjusted day-90 review date. We do not splice selected days, silently omit blocked days or normalize a partial window into a 28-day result. A block affecting that window may make a metric unprovable; it does not permit a retroactive change to the baseline or an extension beyond the documented pause days.

If the guarantee extension begins, subsequent review windows are extension calendar days 1–28, 29–56 and 57–84. We compare each with the same baseline. Both metrics are evaluated for the same scheduled window, using unchanged definitions and sources. Seasonality and market changes may be discussed, but do not authorize a new baseline or adjusted target.

Each review window uses the same cutoff-export and 48-elapsed-hour ordinary late-data correction process as the baseline, measured from the Pacific midnight immediately after that review window closes. Its dates and the baseline remain fixed. Before documenting a pass, we close that correction period and verify complete, comparable evidence under the fixed rules. We finish the assessment within the seven-calendar-day assessment deadline. Neither the correction period nor internal review delays the day-91 fee waiver, any refund, required notice or the 84-calendar-day cap. Success is documented only on delivery of the valid summary and evidence references required by these terms, never retroactively.

For a routine correction, “disclosed” means recorded in the retained measurement record, with old and new versions and reasons available to you on request within the response period in this paragraph. We do not send a separate guarantee-status notice merely because data were corrected or a target was not met. We do, however, directly correct a material error in baseline values, targets or results previously supplied to or accepted by you, and directly communicate any correction affecting amounts charged, refunds, a success determination used to charge, a paid-resumption date, service end, or a cancellation or other remedy right. For this purpose, a correction is material if it changes any baseline or review measurement-summary value, numerical target, evidence-completeness or validity assessment, or target result, or changes a substantive fact previously supplied to or accepted by you or any billing, service, cancellation or remedy fact. We assess exact underlying values before rounding, in either direction. We give that correction through the agreement's permitted ordinary account or billing channel within seven calendar days after verification, and before any affected charge, service change or deadline on which you must act, whichever is earlier. A pending investigation does not justify continued reliance on a known unreliable result, collection of a waived fee or delay of an otherwise due refund. These direct corrections need not be standalone guarantee emails. We provide enough information to understand the corrected fact and its effect; an internal entry alone does not satisfy this requirement.

Internal management review or approval does not condition, postpone or reduce any fee waiver, refund, required notice, cancellation right or other remedy owed under these terms.

Success requires complete, comparable, reliable evidence that EITHER the ranking target OR the qualified-lead target passed. A valid pass on one is sufficient even if the other failed, declined or has missing evidence. The retained measurement summary includes the other metric's result or evidence gap; it is supplied on request and whenever a summary is delivered to establish success. An unprovable metric is not a pass. If neither metric has a proven pass, the guarantee is not satisfied. We cannot cherry-pick an earlier short period, count modelled conversions as verified leads or substitute new metrics to establish success.

We complete and retain a dated measurement assessment and evidence references within seven calendar days after each review window ends. A guarantee section is not required in routine monthly reports, and we do not send a separate guarantee-status email or a standalone notice merely because neither target has passed. The measurement summary, both metrics' results or evidence gaps, and supporting evidence references are available on request; we provide them within seven calendar days after your request, or, for a window still under review, by the later of that date and the assessment deadline. This does not delay any fee waiver, refund or required notice. We answer questions accurately and do not present an incomplete or failed test as success.

Success is documented only when we deliver a measurement summary and evidence references showing a valid pass. That summary may accompany an ordinary account or billing communication; it need not be a separate guarantee email. An internal assessment or merely making records available on request does not establish documented success. We do not backdate success to the window end to recover waived fees. While the initial review remains unresolved or no valid pass has been delivered, no plan fees are collected for days after day 90. The paid-resumption rules in paragraph 8 apply when success is documented after day 90. Missing evidence cannot extend the 84-calendar-day cap, though separate rights for deficient work or breach remain available.

The waiver and any required refund apply automatically; you need not ask, complain, submit a claim or meet a separate claim deadline. Ordinary billing or account statements clearly show waived plan fees, covered dates, any refund and any separately payable charges. Required kickoff, delay, pause, paid-resumption, cap-date and service-end communications remain in force; direct correction communications are required only as stated in this paragraph. We may deliver these through the agreement's permitted ordinary billing or account channel, but cannot omit or delay them to avoid drawing attention to the guarantee. Routine service reporting remains accurate and continues at the agreed service level.

6. Client duties and limited pauses. You provide required access and accurate business information, respond to approvals within your agreement's times, maintain the agreed lawful tracking and functioning call/form/booking destinations, and notify us before material changes to your domain, site, listings, tracking, services or market. You reasonably handle inquiries and help qualify or exclude them using agreed records. We do not require you or your visitors to waive privacy rights or accept optional cookies.

A client-caused block must actually prevent agreed work or comparable measurement. We promptly notify you in writing of what is missing, affected work, required cure and the exact effect on dates. Only documented affected days from that notice forward pause the initial 90-day clock; overlapping blocks count once. There is no retroactive pause or automatic forfeiture for an unrelated or minor failure. We resume promptly when cured, confirm adjusted review dates and keep the baseline fixed. Our own delays, ordinary platform changes, competition, seasonality and ordinary data-source outages do not pause the clock or remove the guarantee. After the extension begins, no block pauses or extends its 84 consecutive calendar days, and no block restarts waived fees. Persistent material breach is addressed only under paragraph 9.

7. Fee waiver and included work. If neither target has a documented pass at day 90, the fee waiver starts on campaign day 91: the calendar day immediately after the original or validly adjusted day-90 review date. We continue the full agreed SEO plan at its agreed service level, including included hosting, updates, reporting and implementation, without the entire recurring HuskyTail plan fee. The success-based extension obligation ends on documented success or at the end of 84 additional consecutive calendar days, whichever comes first, subject to paragraph 8's notice and billing protections. There is no claim form or separate claim deadline.

We do not reduce scope, impose a new hour cap or charge for our own delivery tools to recover waived fees. Only the HuskyTail plan fee is waived during the free period; third-party pass-through costs are not waived. Separately agreed third-party costs, ad spend, separately contracted hosting and separately approved extra work remain payable. Included hosting cannot be relabelled as separately contracted hosting. This guarantee authorizes no new purchase. Waived fees count as satisfied for ownership, delivery and export of included work.

For a prepaid 28-day cycle overlapping the waiver, we refund each waived day at one twenty-eighth of that cycle's recurring plan fee, within 14 calendar days after the initial review date. Later waived days are not charged; any other erroneous collection is refunded within 14 calendar days of discovery. A later pass cannot create retroactive charges for waived days. Fees correctly earned before the waiver are not automatically refunded by this guarantee; other breach or refund rights are preserved.

8. The cap, success and paid resumption. We state the extension's exact first and last dates in writing. Its last day is the start date plus 83 calendar days, inclusive, in the campaign timezone. With no initial pauses, the extension is campaign calendar days 91–174 inclusive. The guarantee is not a promise of unlimited free services or repeated extensions.

After documented success, we give the report and written notice of the agreed fee and paid-resumption date. Under the existing contract, paid service may resume only on the first existing 28-day billing-cycle start at least seven calendar days after that notice, provided that cycle starts no later than the extension's cap date. Intervening days remain waived as a notice and billing protection; they do not expand the cap. We never backdate a charge. The guarantee does not restart after a later fluctuation.

If success is not documented by the cap date, the SEO engagement ends at the cap without further SEO fees unless you affirmatively agree in writing to continued paid service, its price and start date. The same rule applies if a late success leaves no qualifying paid-resumption date on or before the cap. Reaching the cap, continued website use, silence or an existing autopay authorization alone does not authorize paid continuation. This scheduled end overrides automatic renewal and ordinary termination-notice requirements for that event.

We give at least 30 calendar days' advance written notice of the cap date and website export/hosting choices. Continued hosting after the SEO engagement ends requires your separate election and agreed price; there is no compulsory hosting purchase or new early-cancellation website charge. Existing access, delivery and export rights remain. Failure to give required notice does not authorize post-cap billing or remove other remedies for that failure.

9. Cancellation and termination. You retain your agreement's cancellation rights and notice period. If your cancellation takes effect before the day-90 review, no future extension is earned. If cancellation takes effect after the waiver starts, applicable fees remain waived until the earlier of termination or the end of the waiver under paragraphs 7–8. There is no reinstatement of waived fees, penalty or automatic cash value for unused future free services; refunds of already overpaid waived fees remain due. Moving to hosting-only at your request ends future SEO continuation without retroactive SEO charges.

We may not terminate for convenience before documented success or the cap, or use a price increase, unilateral scope reduction or website change to avoid this guarantee. We retain contractual termination rights for material breach after the agreement's written notice and cure periods and immediate termination for abusive, fraudulent or illegal conduct as permitted by that agreement. Failure to achieve a target is not your breach. Genuine legal impossibility remains subject to applicable law; it is not success or permission to collect waived fees. The scheduled end at the cap is governed by paragraph 8.

10. Version, changes and preserved rights. Your accepted guarantee version and written measurement schedule govern your campaign. A Growth/Authority plan change does not restart the clock or baseline; any necessary measurement or scope amendment requires written agreement and cannot retroactively remove an earned waiver. No disclaimer, liability cap, force-majeure clause or unilateral website revision reduces these express service obligations or refunds. Any more favorable promise already accepted remains effective unless the parties lawfully agree otherwise in writing. This guarantee does not exclude other remedies for deficient services or rights that cannot lawfully be limited.