GBP ScoreGrade Your Google Business Profile in 3 Minutes

Is your Google Business Profile claimed and verified?

Unverified profiles can't be fully managed and rarely rank. Verify at business.google.com.

Is your primary category the most specific match for what you do?

“Personal injury attorney” beats “Lawyer.” The primary category is one of the strongest ranking inputs.

Have you added every relevant secondary category?

Secondary categories widen the searches you can appear for.

Do your name, address, and phone match your website exactly?

Mismatched NAP data erodes Google's trust in your listing.

Are your hours complete and current — including holidays?

Wrong hours drive customers away and signal a neglected profile.

Have you filled out the Services/Products sections with descriptions?

Each service you list is another relevance signal.

Have you uploaded 10+ real photos of your business and work?

Real photos of jobs, team, and premises — not stock. Profiles with photos get more calls and direction requests.

Do you add new photos at least monthly?

Fresh photos signal an active business.

Do you publish Google Posts at least a few times per month?

Posts keep the profile active and can surface offers directly in search.

Have you seeded and answered the Q&A section?

Anyone can answer questions about your business — you should get there first.

Does your business description cover your services and service area?

750 characters to state what you do and where — write it for customers, not keyword stuffing.

Do you have more Google reviews than your top local competitors?

Check the competitors in the 3-Pack for your main search. Count matters — relative to your market, not an absolute number.

Do you receive new reviews steadily (most months, not in bursts)?

A steady flow beats a one-time push. Velocity is a freshness signal.

Do you respond to every review — positive and negative?

Responses signal an engaged business and influence would-be customers reading them.

Do your reviews naturally mention your services and city?

“Fixed our water heater in Henderson fast” helps rankings more than “great guy.” Ask happy customers to mention the job.

Does your GBP link to a fast, mobile-friendly website?

The linked page's relevance and experience feed your local rankings.

Does your site have a dedicated page for each main service you offer?

One page per service ranks; one page listing everything doesn't.

Is your business listed consistently on major directories (Yelp, BBB, industry sites)?

Consistent citations corroborate your NAP data across the web.

Do you track calls and leads from Google (UTM tags, call tracking, or GA4)?

You can't improve what you don't measure.

Have you checked the map for fake/spam competitor listings in the last 90 days?

Spam listings steal 3-Pack slots. Google removes many when reported.