🐾Citations & NAP

Citation Buildingand NAP Cleanup That Google Trusts

Every place your business name, address, and phone number appear online is a vote for where you operate and who you serve. We make those votes consistent, complete, and industry-specific.

🐾 Get Your Free Audit View Pricing

Included in every HuskyTail plan — no à la carte fees. See the full Local SEO system →

Citations are unglamorous, which is exactly why they are so commonly broken. Old addresses from a move three years ago, a tracking number on one directory and your real line on another, a business name with 'LLC' in some places and keywords stuffed into others. Google cross-references all of it — and inconsistency quietly erodes the trust your rankings are built on.

We audit every existing citation, fix or suppress the wrong ones, and build out the directories that matter: the core data aggregators, the major horizontal directories, and the industry-specific and local sources that competitors in your niche actually use. One clean, consistent footprint — maintained, not just built once.

What This Work Actually Includes

Full citation audit

Every existing mention of your business found and scored — duplicates, wrong data, and missing listings mapped before anything is built.

NAP consistency cleanup

Name, address, and phone corrected across every source; duplicates merged or suppressed.

Core directory coverage

The horizontal directories and data aggregators that feed the wider local ecosystem.

Industry-specific citations

The directories that matter for your niche — legal, medical, home services, automotive, and 100+ more each have their own set.

Local & geo-specific sources

Chambers, local associations, and city-specific directories that tie you to your actual market.

Ongoing monitoring

Citations drift — aggregators overwrite data and old records resurface. We keep the footprint clean over time.

How It Works

Audit & baseline

We map your existing citation footprint and score it against the top-ranking competitor in your market.

Fix & build

Cleanup first — wrong data does more damage than missing data — then structured build-out by priority.

Maintain

Quarterly re-checks catch drift, and new citations land as your market and service list evolve.

Common Questions

Do citations still matter for local SEO?+

Yes — differently than a decade ago. They are no longer a volume game; they are a consistency and trust game. A clean, accurate footprint across sources Google cross-references supports rankings; a messy one actively hurts.

How many citations does my business need?+

It depends on your industry and market — a personal-injury firm in Houston needs a different footprint than a pet groomer in Boise. We build against what the businesses actually outranking you have, not an arbitrary number.

We moved offices last year. Is that a problem?+

It is the most common citation problem we see. Old addresses persist across aggregators and get re-fed into the ecosystem for years unless deliberately corrected and suppressed — that cleanup is core to this work.

Is citation building included in every plan?+

Yes. Citation building and cleanup are part of the bundled local SEO system in every HuskyTail plan — no à la carte fees.

Related Services

Local SEO Services GBP Optimization Review Management Link Building

🐾

See Exactly Where You Stand First

Free audit, no pressure. We show you the gaps before you ever pay — then plans start at $297/month, month to month.

🐾 Claim Your Free SEO Audit Talk to Stephen