SEO Strategy. No Fluff.
Local SEO strategy, GEO insights, and technical tips for Las Vegas businesses — written by Stephen, tested in the field.
GEO / AI SearchFeatured reading
What Is llms.txt? A Plain-English Guide for Business Owners
llms.txt is a short Markdown file that gives AI tools a summary of your site. Here's what it does, what Google says about it, and how to add one on Next.js or WordPress.
Local SEOAuto Body Shop SEO in Sparks, NV: 6 Mistakes That Cost Calls
Six fixable SEO mistakes that keep Sparks auto body shops out of the map results, from keyword-stuffed profile names to the wrong way to ask for reviews, and what to do instead.
Local SEOChiropractor SEO in Reno, NV: A Practical Checklist for Getting Found
A step-by-step local SEO checklist for Reno chiropractors: Google Business Profile, reviews, service pages, local mentions and AI search, based on Google's own guidelines.
Plumber SEO in Carson City, NV: How Local Plumbers Can Rank Higher and Win More Jobs
Carson City is small enough that a handful of plumbing companies can dominate the local pack, and large enough that search traffic is real money. Here is how to be one of the companies that shows up first.
Accountant SEO in Reno, NV: How Local Firms Can Rank Higher and Win More Clients
Reno's small-business formation boom is creating a surge of bookkeeping, payroll, and tax-prep demand. See the four SEO fundamentals that decide which local accountant gets the consultation call.
Electrician SEO in Fernley, NV: How Local Contractors Can Rank Higher and Win More Jobs
Fernley's warehouse boom and new subdivisions are creating a surge of panel upgrades, EV charger installs, and emergency calls. See the four SEO fundamentals that decide which local electrician gets the job.
Real Estate Agent SEO in Elko, NV: How Realtors Can Rank Higher and Win More Listings
Elko's mining-driven housing cycles create sudden buyer demand, and real estate agents who aren't visible in local search are losing leads to out-of-town brokerages. See the four SEO fundamentals that decide who gets the call first.
HVAC SEO in Sparks, NV: How Contractors Can Rank Higher and Win More Service Calls
Sparks is growing fast, and HVAC contractors who aren't visible in local search are losing calls to competitors in Reno. See the four SEO fundamentals that decide who gets the call first.
Dentist SEO in Fernley, NV: How Local Practices Can Rank Higher and Win More Patients
Fernley is growing faster than its dental practices are showing up online. See the four SEO fundamentals — Google Business Profile, content, reviews, and links — that decide who gets the call first.
Real Estate Agent SEO in Sparks, NV: How Realtors Can Rank Higher and Win More Listings
Sparks buyers and sellers search Google before they pick a realtor. Here is the four-pillar local SEO playbook real estate agents use to win the map pack.
Personal Injury Attorney SEO in Reno, NV: How Firms Can Rank Higher and Win More Clients
A crash on I-80 or a slip-and-fall downtown sends most Reno residents straight to Google before they call anyone. Here is how personal injury firms can earn the top local spots before competitors do.
Landscaper SEO in Elko, NV: How Local Landscaping Companies Can Rank Higher and Win More Jobs
Elko's landscaping market is small, seasonal, and winnable. Here is how landscaping companies can lock down the local map pack before a competitor from Reno beats them to it.
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